Acidalia

city design

The year is 2045, colonisation of Mars began 15 years ago and now civilian cities have been built and are ready for inhabitants. There are a number of private companies and governments building their own cities on Mars, with the newest addition called Acidalia, named after the Acidalia Planitia plane it is being built on. The new city is to have astrong brand image and identity to use throughout the city in various elements like way-finding, that will also translate into a campaign to attract prospective Earth-leavers to this new city. The brand image should be modern, yet welcoming and familiar to people on Earth, so they can be sure that they’ll feelat home after their big move. The campaign will also include some immersive elements that introduce the city itself, through 3D virtual spaces and an interactive website. Naturally, the target audience for such a campaign should include people from all backgrounds, though primarily targeted at a younger demographic, potentially younger couples and families who would be more willing to make the move to Acidalia. View the full project site here.