Circa ring

identity, packaging, animation

Circa aims to be a tech brand that can help with everyday life, and the transition into technology that is more integrated with the body. Our goal for this kind of integration is to reduce the antisocial nature of today’s technology; it’s so easy to become engrossed in the ever-growing smartphone screens, some of that information would serve us better being moved off the screen.
With the growth of mixed/augmented-reality, we are not seeing the same kind of interactivity enabled as there is in virtual reality. The nature of MR/AR means that a more subtle and integrated solution is required than with VR, so Circa aims to fill this requirement in the growth and adoption of this technology. As far as business practices go, tech companies are not know for being the most socially or environmentally conscious out there. For Circa this is at the forefront of the company, sustainability is considered in every aspect of the business, and we aim to be an example to other business out there. Being socially-conscious is something that benefits us and our values directly, though more importantly it’s what must be done in any modern company in order to ensure trust from the community.

logo & product design

The design of the logo was informed by the design of the Circa ring itself, following the sort of boolean design language of a uniform shape being cut away from the ring, with the same treatment for the logo wordmark. This design function also carries through to much of the other brand collateral and visual devices, tying the visual brand design to that of the product.

packaging

There was quite a lot of work done in the packaging for the product to create something sustainable, not only in the materials used, but also in the sense that it would serve a function for the life of the product. The box serves as the charging base for the ring, with a USB C charging port. In addition to the print specification for the packaging, the packaging prototype was also 3D printed to confirm the fit of the product, as well as the extras like the cable and instruction booklet.

motion design

publication design